Association Membership Summit

28 October 2019, Hotel Grand Chancellor Adelaide, SA



Mon 28 October 2019


Registration opens and arrival tea and coffee

Optional Venue Site Inspection

If you would like to register for a venue site inspection before the Summit, please contact Leanne Bennett. The site inspection will depart from the Summit Registration Desk at 8:00 am sharp.

P: 08 8237 3815 
M: 0439 892 469


Welcome to the Association Membership Summit 2019

Summit Chair: Samantha Mead, Chief Executive Officer, Australian Medical Association SA


Welcome from Venue Partner

Tony Scrivener, General Manager, Hotel Grand Chancellor Adelaide


Introductions and Membership Challenges

Delegates will be divided into groups. Each group will be assigned a topic of discussion relating to membership challenges. During the discussion, each person will be asked to comment on their current situation and provide comments to assist each other.

Facilitated by Associations Forum


Building Community Builds Trust

Members engage with those they trust and over 35 million Association members trust
Higher Logic’s online community platform as their engagement tool of choice.

Robert Barnes, Country Manager - APAC, Higher Logic


Membership Plans and Strategy

The core for any association lies within their membership base. Without their members, associations are unable to meet their goals and purpose. During this session, Matthew Fisher, Chief Executive Officer, will discuss Australian Chiropractors Association’s restructure from a federation to single national entity, how the organisation successfully developed a singular membership focus and how distribution of ownership for their membership acquisition was managed.

Matthew Fisher, Chief Executive Officer, Australian Chiropractors Association


Morning Tea


Connecting and Engaging with Multiple Generations

As associations expand and grow, generational differences and various advancements significantly affect the way we connect to members and prospects. The ability to understand and respect these differences and the preferences of each individual generation will assist in building lasting relationships. This panel will discuss how to provide value through different streams to both individuals and corporations.

Rod Nancarrow, Executive Director, Educators SA

Claire Eslinger, Membership Executive, Law Society of Western Australia


What is the Value Proposition of Your Association?

The value proposition offered by any association is key to its membership retention and growth. Master Builders Association SA is an organisation that has recently altered their value proposition, both positively and negatively. Marissa Hankinson, Director – Membership & Business Development will illustrate how Master Builders Association SA has managed to maintain a 93% retention rate in 2019 and regained 1 in 5 of their ‘resigned’ members.

Marissa Hankinson, Director – Membership & Business Development, Master Builders Association SA


Presentation - APT Solutions




Engagement to Achieve Member Satisfaction

Membership is the main remunerative source for associations. Building and strengthening your membership engagement is essential to create satisfied and active members. This session will showcase multiple perspectives on how associations retain loyalty, maintain membership growth and when to engage members during their journey.

Lindsay McGrath, Chief Executive Officer, Swimming Pool and Spa Association of Australia

Helen Kenny, Member Services Manager, Australian Association of Practice Management


The Member-Centric Future

In an ever-changing society, associations need to understand the importance of creating a member-centric environment to recruit, engage and retain members. Using recent practical experience at Australian Institute of Conveyancers, this session will discuss:

  • The 'member of the future' and how associations should be embracing this
  • Member trends and implementing these to your association
  • The role of technology in the future of jobs

Rebecca Hayes, Chief Executive Officer, Australian Institute of Conveyancers SA


Afternoon Tea


Technologies for Membership Growth and Retention

Associations need to move forward with the technological evolution occurring and understand how it assists with the association’s membership growth. With the assistance of reliable technology, the panellists have managed to gain a 94% retention rate, double their membership numbers and increase their revenue. This knowledgeable panel will discuss:

  • How the use of a capable CRM system can benefit an association 
  • Introducing the use of automation and its benefits to the membership process
  • The use of gathering data and creating a ‘cohort’

Joshua Geers, Head of Membership and Operations, Self Managed Super Fund Association

Matthew Moate, Chief Executive Officer, Wine Industry Suppliers Australia Inc.


End of Summit