The intensive one-day summit is designed to provide practical insights on the membership challenges faced by associations and other NFP organisations.
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Technologies for Membership Growth and Retention
Associations need to move forward with the technological evolution occurring and understand how it assists with the association’s membership growth. With the assistance of reliable technology, the panellists have managed to gain a 94% retention rate, double their membership numbers and increase their revenue. This knowledgeable panel will discuss:
- How the use of a capable CRM system can benefit an association
- Introducing the use of automation and its benefits to the membership process
- The use of gathering data and creating a ‘cohort’
Connecting and Engaging with Multiple Generations
As associations expand and grow, generational differences and various advancements significantly affect the way we connect to members and prospects. The ability to understand and respect these differences and the preferences of each individual generation will assist in building lasting relationships. This panel will discuss how to provide value through different streams to both individuals and corporations.
Engagement to Achieve Member Satisfaction
Membership is the main remunerative source for associations. Building and strengthening your membership engagement is essential to create satisfied and active members. This session will showcase multiple perspectives on how associations retain loyalty, maintain membership growth and when to engage members during their journey.