Association Membership Summit

24 August 2020


The intensive one-day summit is designed to provide practical insights on the membership challenges faced by associations and other NFP organisations.

Members are at the core of associations. A healthy membership leads to a vital organisation, yet even strong associations need to keep up-to-date on how to recruit, retain and engage members. The Association Membership Summit will explore how to boost member satisfaction and create a member-centric strategy for your association.

Online registrations have now closed. If you are interested in attending, please contact

Sue Froggatt

Trainer, Consultant and Author, Sue Froggatt Training and Consulting – Streaming from the UK

View profile

Peter Vymys

Chief Executive Officer, Migration Institute of Australia

View profile

Dr Louise Schaper

Chief Executive Officer, Australasian Institute of Digital Health

View profile

Session highlights

View full program

Significance of member recruitment

When discussing association membership numbers are important. Among other metrics, associations need to analyse their share of the potential market and their individual retention rates. From this information, associations can decide how much recruitment is needed and how to achieve it. This live panel on membership growth will consider:

  • understanding your target market
  • the importance of analysing penetration and growth targets
  • the respective role of organic growth, marketing and sales
  • resources to achieve recruitment, including people and technology
View session

The lasting impact of COVID-19 on membership

This session will cover:

  • how the approach to recruitment will change
  • how member engagement will develop and the new retention tactics that will be embedded
  • the key source of value for associations in the future
  • the lessons we can learn about what and how to communicate with members
  • how and where associations will emerge stronger than before

Sue Froggatt, Trainer, Consultant and Author, Sue Froggatt Training and Consulting – Streaming from the UK

View session

Value proposition for associations

Associations are constantly having to prove the worth of their membership to members and prospects, both during terms of rest and unrest. An associations value proposition is often a battle against apathy and competition in the sector. This session will address:

  • how to create a feeling of must-join or exclusivity for members
  • ways to workshop possible new services and products
  • using member surveys and analytics to understand the sectors needs

Paul Seitz, Marketing and Communications Manager, Direct Selling Australia

Kate Miranda, Head of Communications and Public Affairs, Australian Dental Association NSW

View session