Association Membership Summit

28 October 2019, Hotel Grand Chancellor Adelaide, SA


The intensive one-day summit is designed to provide practical insights on the membership challenges faced by associations and other NFP organisations.

Members are at the core of associations. A healthy membership leads to a vital organisation, yet even strong associations need to keep up-to-date on how to recruit, retain and engage members. The Association Membership Summit will explore how to boost member satisfaction and create a member-centric strategy for your association.

This Summit will run from 8:30 am - 4:00 pm.

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Lindsay McGrath

Chief Executive Officer, Swimming Pool and Spa Association of Australia

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Marissa Hankinson

Director – Membership & Business Development, Master Builders Association SA

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Joshua Geers

Head of Membership and Operations, Self Managed Super Fund Association

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Value for Money

Associations Forum Members: $770
Non-members (NFP only): $990

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Session highlights

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Technologies for Membership Growth and Retention

Associations need to move forward with the technological evolution occurring and understand how it assists with the association’s membership growth. With the assistance of reliable technology, the panellists have managed to gain a 94% retention rate, double their membership numbers and increase their revenue. This knowledgeable panel will discuss:

  • How the use of a capable CRM system can benefit an association 
  • Introducing the use of automation and its benefits to the membership process
  • The use of gathering data and creating a ‘cohort’

Joshua Geers, Head of Membership and Operations, Self Managed Super Fund Association

Matthew Moate, Chief Executive Officer, Wine Industry Suppliers Australia Inc.

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Connecting and Engaging with Multiple Generations

As associations expand and grow, generational differences and various advancements significantly affect the way we connect to members and prospects. The ability to understand and respect these differences and the preferences of each individual generation will assist in building lasting relationships. This panel will discuss how to provide value through different streams to both individuals and corporations.

Rod Nancarrow, Executive Director, Educators SA

Claire Eslinger, Membership Executive, Law Society of Western Australia

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Engagement to Achieve Member Satisfaction

Membership is the main remunerative source for associations. Building and strengthening your membership engagement is essential to create satisfied and active members. This session will showcase multiple perspectives on how associations retain loyalty, maintain membership growth and when to engage members during their journey.

Lindsay McGrath, Chief Executive Officer, Swimming Pool and Spa Association of Australia

Helen Kenny, Member Services Manager, Australian Association of Practice Management

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